I think this is the way we should communicate, when presented with the question on how to get on Mastodon:
Copy paste from the link:
How do I use Mastodon?
Download the Mastodon app from the Apple app store or Play store.
Create an account (just like Twitter or any other social media)
Follow people, and get posting.
Why do tech journalists say it’s too confusing to catch on?
I have no fucking idea.
EDIT for clarification, don’t take this too seriously:
This “guide” is a bit of a joke made out of frustration. If you actually want to know more, including why I feel it has potential to free us from the dystopian hellscape that is modern social media, here is the “real” guide to Mastodon. It still uses simple language (and has lots of pictures!):
Please share widely
But this doesn’t happen. Mastodon.social is far from 90%, and the former CEO made the choice of letting control go to an entity that is no-profit, I think it’s the right choice.